“Hello? Is This Thing On? “

I am starting to wonder—are people even seeing adverts anymore? Or do we all scroll past them like we dodge eye contact with that overly enthusiastic car window washer guy at the red light?

Here’s the truth that is finally dawning on me: Facebook ads are like throwing a flyer into a hurricane. Sure, it’s out there. But has it landed yet? Probably not.

So here I am, a photographer with a brilliant Facebook ad… invisible to the world.