I am starting to wonder—are people even seeing adverts anymore? Or do we all scroll past them like we dodge eye contact with that overly enthusiastic car window washer guy at the red light?

Here’s the truth that is finally dawning on me: Facebook ads are like throwing a flyer into a hurricane. Sure, it’s out there. But has it landed yet? Probably not.

So here I am, a photographer with a brilliant Facebook ad… invisible to the world.

Okay, fine. Yes, I grumble. I roll my eyes. I come home covered in dirt, stickers, and mysterious goo.

But then I look at the images. And Holy crap if they aren’t adorable. There’s something magical about capturing those fleeting moments of childhood—pure joy, wild imagination, and faces smeared with popsicle.